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PASSING IT ON
When many women began working outside the home, the Martha White Kitchens took on the responsibility for helping young people learn Southern baking techniques that for generations had been passed down from mother to child. The company provided new convenience products and recipes for the changing times. To spread the word, Martha White home economists conducted cooking schools in communities all over the South for home economics students. Today, millions of Martha White batter-spattered leaflets are treasured in recipe collections from Asheville to Vicksburg to Bowling Green.

Lester Flatt, Earl Scruggs and the Foggy Mountain Boys reached bluegrass legend status with the help of Martha White. In 1953, the company hired an unknown band to barnstorm the South, promoting its flour and corn meal. The members became known as the "World's Greatest Flour Peddlers," appearing on the Grand Ole Opry, playing on the Martha White early morning radio show, and hosting the Flatt and Scruggs television program.

Lester Flatt, who had the voice, and Earl Scruggs, known as the fastest banjo picker in the world, performed at Carnegie Hall twice, played the Hollywood Bowl, recorded the theme song for "The Beverly Hillbillies" and appeared on that television show six times.